How Parker Plant India Gained Control Over Dealer Sales, Service Claims & SAP Operations with EngiFlow360
Case Study Card — Parker Plant India Private Limited
Industry: Road Construction & Infrastructure Equipment
Model: Dealer-Heavy OEM
Footprint: Pan-India
Scale
- 51 Dealers
- 14+ Direct Sales
- 40+ Service Engineers
- SAP-Integrated Operations
Challenge
Dealer follow-ups, service tickets, claims, and commissions were fragmented—resulting in limited visibility and frequent disputes.
Solution
EngiFlow360 unified dealer sales, service tickets, claims, commissions, and SAP finance into one centralized platform.
Impact
- Centralized dealer operations
- Digitized claims & commissions
- Improved service visibility
- Real-time management dashboards
UI Tags: Dealer-Heavy OEM • Infrastructure • SAP Integrated
Case Study
How Parker Plant India Gained Control Over Dealer Sales, Service Claims & SAP Operations with EngiFlow360
Case Study Snapshot
Company: Parker Plant India Private Limited
Industry: Road Construction & Asphalt Equipment Manufacturing
Business Model: Dealer-Driven OEM
Market: Pan-India
Operational Scale
- Dealers: 51 across India
- Direct Sales Team: 14+
- Service Engineers: 40+
- Installed Machines: Large active field base
- Deal Size Range: ₹25 lakh – ₹3 crore
- Service Types: Commissioning, Warranty, Breakdown, AMC & Paid Service
Key Outcomes
- Centralized dealer sales & service operations
- Digitized dealer claims & commission workflows
- Improved service ticket visibility
- Seamless SAP ERP integration
- Management dashboards for real-time control
Client Background
Parker Plant India Private Limited is a leading manufacturer of asphalt, road construction, and concrete equipment, serving infrastructure contractors and government projects across India.
Operating with a strong dealer-centric model, Parker Plant markets and services its equipment through an extensive nationwide dealer network. The company’s product portfolio includes:
- Asphalt Batch Mix Plants
- Asphalt Drum Mixing Plants
- Road Paver Finishers
- Wet Mix & Sensor Pavers
- Self-Loading Concrete Mixers
- Mobile & High-Capacity Asphalt Plants
With high-value machines deployed at project sites across the country, Parker Plant’s success depends on dealer performance, service responsiveness, and financial transparency.
Business Challenges (Before EngiFlow360)
As Parker Plant’s dealer network and installed base expanded, managing sales, service, and financial workflows became increasingly complex.
Dealer Sales & Follow-ups
- No centralized visibility into dealer lead follow-ups
- Difficulty tracking dealer performance vs internal sales
- Sales targets and achievements not visible in one place
Service & Complaint Management
- Fragmented complaint management
- Poor visibility into service tickets across zones and dealers
- Difficulty tracking commissioning, warranty, and breakdown tickets
Dealer Claims & Commissions
- Manual dealer service expense claims
- Disputes in sales commission calculations
- Multi-level approvals handled via emails and spreadsheets
Finance & ERP Challenges
- Heavy dependency on SAP ERP for financial processing
- Manual data transfer between CRM, dealers, and SAP
- Risk of delays and data mismatches
Management Visibility
No single dashboard to view dealer sales performance, service ticket health, claims & commission status, and overall operations.
Why EngiFlow360
Parker Plant required a single operating system for a dealer-heavy OEM—connecting dealers, internal teams, service engineers, accounts, and SAP ERP.
Generic CRMs lacked:
- Dealer-centric workflows
- Claim & commission automation
- Asset-linked service visibility
- ERP-grade integration capability
EngiFlow360 was selected as it is purpose-built for equipment manufacturers operating through dealer ecosystems.
EngiFlow360 Implementation Scope
Core Modules Implemented
- Dealer & Direct Lead Management
- Opportunity & Sales Pipeline Tracking
- Organization & Contact Management
- Asset / Machine Master
- Ticket & Complaint Management
- Dealer Sales Commission Management
- Dealer Service Expense Claim Management
- Reports & Management Dashboards
- Dealer Portal with Role-Based Access
- Mobile App for Sales & Service Teams
ERP Integration
- SAP ERP Integration
- Dealer service claims synced with SAP
- Dealer sales commissions synced with SAP
- Service expenses (TADA) synced with SAP
- Automated document number synchronization
How EngiFlow360 Solved Parker’s Challenges
Dealer-First Sales Control
- Dealer leads captured directly into CRM
- Dealer-wise and internal sales target vs achievement tracking
- Complete visibility into follow-ups and pipeline health
Digitized Dealer Commission Workflow
- Commission requests submitted via Dealer Portal
- Approval flow: Dealer → Parker Team → Accounts → SAP
- Transparent and auditable commission processing
Structured Dealer Service Claims
- Service expense claims linked to tickets or projects
- Multi-level approvals within EngiFlow360
- Approved claims automatically pushed to SAP
Centralized Service & Complaint Management
- All commissioning, warranty, and breakdown tickets logged centrally
- Improved visibility for service teams and leadership
- Faster resolution and accountability
Management Dashboards
- Dealer sales performance
- Service ticket status and ageing
- Claims and commission pipeline
- SAP-synced financial approvals
Business Impact
- Better control over dealer sales and follow-ups
- Reduced disputes in commissions and claims
- Improved service visibility across regions
- Accurate, automated SAP ERP integration
- Data-driven decision-making through dashboards
Why This Case Matters for Dealer-Heavy OEMs
- Large dealer networks
- High-value infrastructure equipment sales
- Dealer commissions and service claim management
- SAP or ERP-driven finance operations
