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Concrete Construction Apollo Inffratech Group

How Apollo Inffratech Group Achieved a 360° View of Sales, Service, AMC & SAP Operations with EngiFlow360

Case Study Card — Apollo Inffratech Group

Industry: Heavy Equipment & Infrastructure OEM

Scale

  • 3,600+ machines installed
  • 70+ sales | 130+ service engineers
  • Pan-India operations
  • SAP-integrated operations

Challenge

Managing large-scale machinery sales, dealer-driven service, AMC & spares revenue, expenses, claims, and SAP finance workflows across zones and group companies.

Solution

EngiFlow360 unified sales, service, asset, AMC, dealer claims, expenses, and SAP ERP integration into a single operating platform.

Impact

  • Centralized sales & service operations
  • Real-time asset & service visibility
  • Digitized dealer claims & commissions
  • Seamless SAP ERP integration

Case Study

How Apollo Inffratech Group Achieved a 360° View of Sales, Service, AMC & SAP Operations with EngiFlow360

Case Study Snapshot

Company: Apollo Inffratech Group (AIG)
Industry: Concrete Construction & Infrastructure Equipment
Headquarters: Gujarat, India
Market: Pan-India + International

Operational Scale

  • Sales Team: 70+ (including dealer sales)
  • Service Team: 130+ (including dealer service engineers)
  • Installed Base: ~3,600 machines
  • Deal Size Range: ₹15 lakh – ₹1.25 crore
  • Sales Cycle: Long-cycle, engineering-driven
  • AMC & Spares: Major recurring revenue stream

Key Outcomes

  • Centralized sales, service, dealer, and AMC operations
  • Real-time visibility across tickets, assets, expenses & claims
  • Seamless SAP ERP integration for financial accuracy
  • Management dashboards with a true 360° business view

Client Background

Apollo Inffratech Group (AIG) is one of India’s leading manufacturers of concrete construction equipment, delivering complete concrete solutions to infrastructure, construction, and precast industries.

Driven by a vision to reduce human effort through technology, AIG operates through multiple group companies and international joint ventures, enabling globally competitive and technologically advanced equipment.

Group Companies & Joint Ventures

  • Apollo Inffratech Pvt. Ltd.
  • Apollo HawkeyePedershaab Concrete Technologies (USA JV)
  • Apollo Carmix Equipments (Italy JV)
  • Apollo Zenith Concrete Technologies (Germany JV)

AIG supports its large installed base with installation, commissioning, training, spares, warranty, and AMC services across India.

Business Challenges (Before EngiFlow360)

With rapid growth across multiple companies, dealer networks, and thousands of machines in the field, Apollo Inffratech faced operational fragmentation across sales, service, and finance.

Sales & Dealer Operations

  • Complex long-cycle machinery sales with limited pipeline visibility
  • Sales targets and actuals not centrally tracked
  • Manual dealer commission validation and approvals
  • No unified customer view across group companies

Service & Asset Management

  • High volume of service tickets across zones and companies
  • Multiple ticket types: installation, warranty, AMC, retrofit, goodwill, promotions
  • Strict asset-based rules using HMR, cycles, and production hours
  • Difficulty tracking scheduled vs completed services
  • Limited real-time visibility into RT, TAT, and complaint trends

Expense, Claims & Finance

  • Manual handling of service engineer expenses (TADA)
  • Multi-level approval flows for dealer claims and commissions
  • High dependency on SAP without a seamless CRM-ERP bridge
  • Risk of data mismatch between CRM and SAP

Management Visibility

No single dashboard showing sales performance, service efficiency, asset health, AMC effectiveness, or budget vs actual expenses.

Why EngiFlow360

Apollo Inffratech required more than a traditional CRM. They needed a machinery-grade business platform capable of managing asset-centric operations at scale.

  • Asset-driven service workflows
  • Dealer, zone, and role-based access control
  • Deep SAP ERP integration
  • AMC, warranty, claims, commissions, and expense handling
  • Real-time analytical dashboards for leadership

EngiFlow360 was selected because it is purpose-built for equipment and engineering businesses.

EngiFlow360 Implementation Scope

Core Modules Implemented

  • Lead & Opportunity Management
  • Organisation & Contact Management
  • Quotation Management
  • Asset & Equipment Master
  • Ticket & Complaint Management
  • AMC & Warranty Rule Handling
  • Dealer Service Claims
  • Dealer Sales Commission Management
  • Service Engineer TADA & Expense Management
  • Advanced Reports & Dashboards
  • Mobile App for Service & Sales Teams

Enterprise Integrations

  • SAP ERP Integration
  • Service expenses (TADA) synced to SAP A/P invoices
  • Dealer service claims synced to SAP
  • Dealer sales commissions synced to SAP
  • Real-time document number synchronization

How EngiFlow360 Solved Apollo’s Challenges

Centralized Asset-Driven Service Management

  • Tickets created by customers, dealers, engineers, CCMs, and service heads
  • Automatic zone-wise and company-wise allocation
  • Strict validation using asset serial number, warranty, HMR, and AMC rules
  • Complete service lifecycle captured against each machine

Dealer & Multi-Level Approval Workflows

  • Digitized dealer service claims and sales commissions
  • Multi-level approval flow: Dealer → CCM/PSM → Accounts → SAP
  • Complete audit trail maintained

Expense (TADA) & SAP Automation

  • Engineers submit expenses via mobile app
  • Role-based approvals within EngiFlow360
  • Approved data automatically pushed to SAP
  • Elimination of duplicate entry and reconciliation issues

Management Dashboards & Analytics

  • RT & TAT analytics
  • Asset age-wise performance
  • Scheduled vs completed services
  • Budget vs actual service expenses
  • Dealer and region-wise performance
  • Customer Satisfaction Index (CSI)

Business Impact

  • Strong operational control across sales, service, and finance
  • Improved service responsiveness and SLA discipline
  • Higher transparency in dealer claims and commissions
  • Accurate financial integration with SAP ERP
  • Actionable dashboards for data-driven decisions

Client Testimonial

“It was a wonderful experience working with the team at Excellence Consultancy Services. TargetCRM is simple, user-friendly, and customized to fit our exact requirements. The way the team delivers service is truly unique and always quick.”

— Kaushil Patel
Assistant Manager – Service & Spares, Apollo Inffratech Group

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