How Galaxy Sivtek Centralised Global Leads, Quotations & Trial Management Using EngiFlow360
Overview
PowerGen Systems, a leading manufacturer of industrial generators, struggled with visibility into their post-sales service lifecycle. By implementing EngiFlow360, they automated their AMC (Annual Maintenance Contract) renewals and recovered significant revenue previously lost to missed follow-ups.
With a 150,000 sq. ft. manufacturing facility, Galaxy Sivtek supports a global installed base of 20,000+ machines across 1,500+ customers, supplying equipment to leading brands in over 12 industries. The company is known for its innovation, reliability, and cost-effective machinery tailored to specific process requirements.
Product Portfolio
- Tumbler Screener
- High Vibration Sifters
- Centrifugal Screen
- Automatic Filters
- Low Profile Separator
- Pneumatic Screeners
- Horizontal Vibrating Screens
- Round Vibro Separator
Business Challenges
As Galaxy Sivtek expanded globally, managing enquiries, requirements, trials, quotations, and complaints across multiple teams became increasingly complex.
Key Pain Areas:
- Fragmented Lead Management: Leads from IndiaMART, TradeIndia, and Exhibitions were managed manually, leading to leakage.
- Lack of Centralized Data: No single view for customers and interactions.
- Complex Requirements: Difficulty capturing exact technical specs during the enquiry stage.
- Unstructured Trials: Trial scheduling, sample details, and reports were handled informally.
- Complaint Resolution: Service issues and resolutions were not systematically documented.
Sales Cycle Structure
New Business: Lead → Enquiry → Requirement → Trial (optional) → Quote → Negotiation → Order
Existing Business: Enquiry → Requirement → Trial (optional) → Quote → Negotiation → Order
The EngiFlow360 Solution
Galaxy Sivtek required a CRM platform that could support machinery-specific workflows like technical requirement capture, consultation/trials, and structured quotations. EngiFlow360 was implemented across sales, marketing, and after-sales operations.
Key Modules Implemented
- Lead & Opportunity Management
- Quotation Management
- Trial Indent & Trial Report Management
- Ticket / Complaint Management
- Mobile App for Sales Team
How EngiFlow360 Helped
- Centralized Lead Management: All enquiries from multiple channels captured in a single pipeline.
- Structured Requirement Capture: Custom fields ensure technical parameters are captured early alongside the enquiry.
- Standardized Quotations: Faster turnaround and safer approval workflows.
- Trial Tracking: Requests converted into trackable workflows, linking reports directly to opportunities.
- Complaint History: A reusable knowledge base for support and continuous improvement.
Results & Impact
- Improved Discipline: Better lead follow-up across domestic and export teams.
- Faster Turnaround: Standardized workflows reduced quotation time.
- Higher Conversion: Better requirement clarity led to improved enquiry-to-order rates.
- Better Service: Visibility into complaints improved customer confidence.
“Over the last 5 years, we have consistently experienced their valuable support in addressing our regular operations, new requirements, and technical challenges. I highly recommend prospects to meet the dynamic leadership and team at Excellence Consultancy Services for their CRM solution needs.”— Amit Suthar, IT & Systems Manager, Galaxy Sivtek
Looking Ahead
Galaxy Sivtek plans to further enhance its CRM usage by expanding analytics and strengthening after-sales service workflows to leverage data insights for continuous improvement.
